Founded in 2014 by YBF Baking Award Winner Terri Mercieca, Happy Endings has turned the London dessert scene on its head. Their ice cream sandwiches and soft-serve combine modern and traditional techniques to create desserts that are bold in flavour, temper sweetness with savoury and balance textures.
One of my favourite shoots to date with a beautiful vintage ring flash. Katie has a way of making every job fun. Her skills are solid and her preperation for each shoot is impressive. Before each job I meet her at her house and we prep her kit, she gets out her notebook and I see drawings, notes, numbers lists. You can tell she enjoys her clients, getting to know them and after speaking to them she transcends this conversation into a creative vision. When I tell you the ring flash was vintage, it practically boomed with a cloud of dust when she took the first shot. Hand holding it around her lens on the floor Happy Endings kitchen in East London I was mesmerized by the effect it gave, having never worked with one before. “Frikin insane”, I thought, this is awesome. The primary colours, the texture that came out on the paper, the simplicity of composition complimented the sandwich series perfectly. How she does it each time amazes me, and the coolest thing of all is she makes it look simple.
I have alot to thank her for. I haven’t yet reached where I want to be in my career and she’s been one of the few people who have sat me down, reviewed my portfolio and encouraged me to create more. She openly told me to celebrate and interpret the work of Photographers I like and respect the style that births from it. Even offered use of her lights and home for when I want to organize a shoot. She has such a story to tell and one day I hope she writes a book of her Life and Loves because it will truly inspire.
One of the first photographic projects I wanted to do with my newly repaired Pentax 6×7 was one of my family. My brother is a typical guy, a Type 1 diabetic and a personal expert on nutrition. He stands here wearing only his pyjamas bottoms in his flat which he shares with his girlfriend Rachael. I wanted these pictures to be effortless, natural to his character he was quite camera shy but I just told him to move, naturally. “It will be over soon” I pestered.
Ian is a London based photographer specialising in still life, product and cosmetic photography. His creative and unique style has earned him worldwide commissions from an array of luxury brands and publications for over 10 years. Ian’s expertise behind the camera is paired with a highly skilled background in post-production/retouching.
Naomi Lowe is the lead design force for branded content at Eye to Eye Media. Heading up a team of Art Directors and designers, she creates high-impact visual statements that bring brands to life.
I got to know Ian through Dennis Pedersen, a still life photographer known for his numerous features in Stylist Magazine, Grazia and Harrods. I assisted him full time in his amazing studio in Hoxton soon after I left being a Studio Assistant and the experience was invaluable, to say the least. He describes his technique as a combination of “old school”, craft-based visuals with the “new-tech” retouching end, lead by Ian. Combining the two has made for powerful images with a story you end up believing.
I was particularly impressed by Dennis’s and Ians ‘studio. It was clear from the start that this man can tailor a space to such a sophisticated level you would be scared to move anything yourself without his tutorship. I was lucky enough to be one of those few who recieved it. An 8x10ft screen was hoisted to the ceiling, it can be slowly lowered with two assistants, this is great because there are times where you need the screen to be above the set and 45 degree angles. Crates of science equipment were kept at the back of the studio, cupboards were full of framed diffusers, shields of tinted glass, viles, PVC. He had a huge work station, something like a workmans desk surfaced with a metal sheet (easy to clean) with pots of glue alcohol, tapes, triggers. This man and his whole family had style and loads of it. When I worked for Dennis, he was in the middle of renovating an abandoned water tower in Norfolk. It was clear through observing him that he has a special skillset for architecture, he was able to play with the products and experiment in a way I had never seen before.
“Damson Idris flew into America in the back row of an economy flight. Three days later, he flew out first class. Forget an overnight success — the kid was an overflight success, thank you very much (“They had cutlery and everything!” he says). And while that’s a nice advertisement for the land of opportunity and the caprice of the American Dream and the relative largesse of the Hollywood expense account, it’s an even better endorsement for Damson Idris — the boy at his best in the deep end…” article continued
With 15-years experience working with leading photographers and some of the best names in the photo – industry; we work closely with each of our clients to understand their needs and work-flow, to deliver a tailored set-up and the best operator for the job.
The Oui Digi team wishes you a lovely Christmas and look forward to being of service in the New Year.
When shooting Alisa was entirely in her element, focussed on directing and her Canon MkIII. If I get the oppurtunity to assist her again I will be looking forward to gaining even more insight into troubleshooting and understanding feedback from different sources.
Alisa’s experience has produced a highly professional and inspirational professional. Working with her was so smooth, every issue was quickly solved. As a person who has only been in the industry for 2 years, it was truly an inspiration to see her talk and reflect with the Suqqu team over the shots and guiding her assistants (including myself) on how to get there. She allowed us to make mistakes, gave us feedback and allowed us to work it out ourselves. As a mother of a two-year-old she seemed to let the stress glide straight off her back, seeing the humour and best in everyone.
As a Digital Operator it’s my job to ensure several things:
1. Communicate and understand the brief. Talk with the art director and the photographer ensuring they are achieving what they set out to do as a team.
2. Ensure the images are technically sound as they come through. Act as the photographer’s second eyes and flag any adjustments that need to be made to the photographer. My job is to find out what is going on, why and attempt to fix the issue as quickly as possible.
3. Ensure the handover of the files to both the photographer and or the client is to brief and if there isn’t a brief then as clear as possible.
4. Be a good team player, support one another and respect everyone’s different roles, ask for help and give help in return. You only have a certain amount of time to get the job done and you only have these specially picked people to get it done. It’s important to create a positive culture.
Thank you to everyone, especially Alisa for bringing me along that day! It was amazing!